• What is innovation and which are the main types of innovations?
• What is organizational innovation and which are its characteristics?
• Examples of organizational innovations?
• Advantages of organizational innovations.
• Which are the factors which influence organizational innovations?

• How to establish innovation culture at your organization?
• Examples of companies which have succeeded in establishing innovation culture?
• How to incite the creativity of your staff?
• How to choose the best innovative idea?

• What is the process of innovation management?
• Which are the good practices in innovation management?
• What is the role of the leader in the innovation process management?
• How to create and manage a successful innovation team?
• Which are the ways to finance innovation ideas?

• What is marketing? What is its initial goal? Why do you need marketing?
• What is a marketing mix?
• How to establish innovations in the separate elements of the marketing mix?
• What makes service marketing different from product marketing?

• What is a brand and which are its main levels?
• Which are the main purposes of a brand?
• Which are the main principles of innovative branding?
• How to add passion to your brand?

• What content marketing?
• What content should you create in accordance with your target auditory and the stage of decision-making you are at?
• How to create innovations in the field of content marketing?
• Examples of content marketing innovation.
